PT Embee Plumbon Tekstil was established in city of Cirebon (West Java) to produce yarns and fabrics in 1999. Since Its inception the entire business operation has been conducted with a passion to excel. The company has grown through five expansions along with enthusiasm in the organization. The efforts to achieve consistent growth in exports have been recognized and rewarded by government of Indonesia, with the Primaniyarta award for excellence in export performance for year 2016. It is ready to grow further under able leadership of the Mr. VK Agarwal.
In the last few years the Indonesian spinning industry has been facing many challenges. Besides traditional rivals like India, Thailand and now Chinese spinning industry is also competing with Indonesian spinning industry in certain segments. The burgeoning spinning industry in Vietnam too, has posed a formidable challenge in front of Indonesian spinning industry on export front. Also major markets of Indonesian yarn like Turkey and Bangladesh are investing in their own spinning industry. Indonesia’s traditional markets in Europe and Americas are shrinking rapidly due to various factors.
Despite these challenges, the experience acquired in last few decades coupled with disciplined labor, stable economy and good infrastructure is helping the industry to tackle these issues. Indonesia is way ahead of its rivals like Vietnam in learning curve. Even today it is a preferred supplier of quality spun yarn for the rest of the world.
‘We believe the future lies in moving up higher in value chain along with a focus on creativity across the value chain. Fortunately Indonesian government has also realized this and started supporting this high employment generating industry’ said Agarwal. ‘Until now the Indonesian textile industry was oriented towards commoditization. But, rapid loss of the consumer market to its competitors has finally jolted local market which so far had a laid back approach towards new realties, into action.’
In this rapidly changing scenario, PT Embee Plumbon has again decided to embark on new expansion plan with an investment of USD 100 million in next 5 years. The company has a new greenfield project in Majalengka with a clear focus on innovative products along with innovative processes to gain competitive edge.
‘We intend to deploy cutting edge technology to meet varied demands of our customers, as well as bring new products for the local market. We intend to join forces with our raw material suppliers and our customers to bring innovation in the value chain. Already we are developing new products with a clear focus on preferences of Indonesian consumers,’ shares Agarwal.
This would include fine Micro Tencel Comforjet yarns and super fine Micro Modal Air comforjet yarns. There is coordinated effort across the value chain to achieve this objective as the same products will be promoted later in export markets.
Agarwal believes that fast fashion is here to stay. Now the entire value chain has to adapt itself as per the requirement of the fast fashion type of retailing propagated by ZARA or H&M. The value chain has to gear itself for shorter and intensive production run. Gone are the days when one could relax for months after accepting a big order, now the order size has also become much smaller. However these smaller programs give an opportunity to make higher margin there by justifying the effort. Embee has prepared itself for such a scenario and it will continue to adapt itself to meet the requirements of its customers. Our new vision gives a high priority to flexibility in operations.
The effort to make PT Embee Plumbon a socially responsible organization has gained further momentum with various welfare schemes implemented successfully. There is a strong motive to share wealth with all the stake holders including employees. The organization follows a balanced score card approach. This year again for the third time, PT Embee Plumbon has been awarded the Primaniyarta from the President of Indonesia for export excellence.
More about PT Embee Pumbon at www.embeetex.com
